THE MID-LIFE INCOME KIT
3am. Wide awake, mind racing, thoughts spiralling again.
I turned those nights into a digital product that changed my life. Let me show you how to do the same.
I was 50. In a surgical menopause. And I built something that changed everything.
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There’s this little feeling…
The ping.
That little notification that says, ‘You’ve made a sale.’ It’s a quiet, fist-pumping, ‘I bloody did that’ moment, all to yourself.
It’s the feeling of waking up on a Tuesday morning to the proof that you helped someone while you were sleeping, with something you made.
Another person helped, another few pounds in what I love to call my ‘happy’ fund.
It’s looking in the mirror and knowing you’re not done. You’re not invisible. You built something from scratch, and it matters.
The money is lovely, but the feeling? That’s the real prize.
This is my daughter and I on our way to Rome to make memories to last a lifetime, all thanks to my ‘sofa project’.
And guess what. I wasn’t special. I was just a woman who knew deep down it was time for something more.
Here’s what’s inside:
FOUR STEP-BY-STEP DIGITAL PDF GUIDES YOU CAN OPEN ON YOUR PHONE, LAPTOP OR PRINT OFF
ONE VERY GOOD AFTERNOON
♦ Find Your Spark – Figure out your brilliant idea (you’ve already got one – you just don’t know it yet). This first step only takes 10 minutes and will genuinely surprise you. Most women say “I had no idea I knew all of this.”
♦ The High-Potential Test – Make sure people will actually pay for it. Before you build a thing. The step that saves you from building the wrong thing entirely.
♦ Your First Product in 60 Minutes – Fill in the blanks. Brew a cup of tea. Done. Honestly, it’s that simple. This is the one that makes it real. You’ll have an actual product outlined before your tea goes cold.
♦ The Gentle Launch Plan – Get your first sales without dancing on camera or selling your soul. The step that turns “I made a thing” into “I made a sale.”
♦ Bonus: The Promise Letter – A little note from me to you. Permission to go at your own pace.
Less than a takeaway for two. Way more satisfying.
Digital products are a multi-billion pound industry – and it’s not just for twenty-somethings with ring lights and TikTok accounts.
Thousands of everyday women are now quietly selling guides, templates, and toolkits from their kitchen tables.
No followers needed. No tech degree required. No stock, no shipping, no faff. Just something you already know, created once and sold on repeat – making money while you sleep.
I’m here to tell you this could be you, too. I’m Lou, and I’m your guide for the mid-life ride.
Here’s my story
(the short version)
Surgical menopause hit. Everything changed. I couldn’t do things the way I used to, and my nervous system went haywire – so I got creative from the sofa.
I took what I already knew and popped it into a simple PDF. I had no roadmap. So I made one.
That scrappy little PDF turned into 127,000 LinkedIn followers, 72,000 subscribers, and 2,500 products sold.
That little ‘sofa project’ is Formula Careers, which is today one of the worlds biggest and most trusted motorsport career education platforms… which I still run solo.
Not bad for a woman in her pyjamas, eh?
I put everything I figured out along the way into this kit. All the shortcuts. All the ‘oh, THAT’S how you do it’ bits.
So you can skip the messy middle.
Because let’s face it, you don’t need me to tell you that mid-life can be messy enough. I’m living it every day!
But quite frankly, Formula Careers has been the calm anchor in the messiest of days for me, I’m so grateful for it. And I want that anchor for you too.
“But Lou, I’m not techy.”
Can you write an email? Then you can do this.
Got zero followers? We’ve all been there. The launch plan sorts that.
Hate being on camera? Me too! Luckily there’s no filming required.
Don’t feel “ready”? Nobody ever does. That’s the secret.
Find your idea in 10 minutes. Build your product in an hour.
Then go put the kettle on. You’ve earned it.
Your future self is waiting.
She’s the one checking her phone over breakfast and grinning because someone just bought her thing. While she was sleeping. Another person helped with the knowledge she was storing up inside.
She started exactly where you are right now. She just decided to go for it.
Today’s the day. Not ‘one day’. Today.
Four guides. 60 pages. One very good decision.
Built solo. From scratch. In real life.
My ‘sofa project’ results for Formula Careers:
127,537
LINKEDIN FOLLOWERS
72,287
NEWSLETTER SUBSCRIBERS
2,500+
DIGITAL PRODUCTS SOLD
Built a global community through clear guidance and low-cost digital resources, which now helps hundreds of thousands of people around the world.
As an introvert with social anxiety. Going through menopause.
Built around my own nervous system and it’s current limitations.
“My passion is helping people feel good about themselves, believe in themselves, and go after the things that light them up.
That’s my mission with Formula Careers, and it’s my mission for you too.“
-Lou
She almost didn’t do it either…
Note: To keep things simple, your receipt will show my full name, Helen McGrath t/a Someone Called Lou.
(Helen is my first name, Louise is my middle name… I blame my mother!)
Earnings Disclaimer:
I’m a real person sharing my real results from my sofa project, Formula Careers. But please remember that my success is the result of hard work and experience. I cannot and do not make any guarantees about your ability to get results or earn any money with my ideas, information, or tools. Your success depends on your own effort, your niche, and your audience.