Your wisdom is your greatest asset.
It’s time you owned it.
Mid-life isn’t a shutdown – it’s an evolution. I help women turn what they know into digital products, so they can start living on their own terms while protecting their nervous systems and their peace.
Just because you’re in mid-life, life doesn’t stop.
Now you get to be whatever you want to be and create digital products that can provide the freedom to travel, to spend quality time with grandchildren and so much more.
And I’m here to show you how.
This image is from a project I created that I built and run solo. From the sofa.
And I did it during my most chaotic years.
My ‘sofa project’ gave me something to focus on and channel my energy to when my mid-life change was doing its best to break me!
Digital income isn’t just for 22-year-olds on TikTok
But the “gurus” say we need to be live on camera three times a day, posting reels, and dancing for algorithms.
They’re wrong.
Mid-life women have something those creators don’t: Decades of deep, lived experience. We just do it a different way – one that matches our life and our energy now.
I created and run my Formula Careers project without meetings, video calls, making videos for socials or basically burning out my nervous system.
And I now help mid-life women turn their own wisdom into ‘rocks of calm’.
What my students say!
Come and find me on LinkedIn and let’s connect:
127,456 followers on LinkedIn, 72,239 newsletter subscribers
Supporting a global community through clear guidance, low-ticket resources, and practical tools.
www.linkedin.com/company/formula-careers
Thousands supported through digital products
I’ve helped thousands of people take real steps forward using simple, accessible digital resources.
www.formulacareers.com/motorsport-education-hub
Built during real life, not 'ideal conditions'
This is why the way I teach prioritises clarity, realism, sustainability and where your energy is at in this moment.
I built a global business from my sofa during surgical menopause – because I had to.
My life, and my sense of self, fell apart after an ovarian cancer diagnosis – the same disease that had taken my mum. A radical hysterectomy plunged me into a brutal surgical menopause, and the ‘Louise’ I’d known for 50 years was gone.
I was still a wife of 30 years, a mum to three, but I felt utterly lost. The brain fog was so thick I’d forget words mid-sentence. My confidence was on the floor. I felt invisible.
But here’s the part the gurus don’t tell you:
You don’t need to be ‘healed’ to build something. While I was navigating that chaos, I was also quietly building Formula Careers – I built and run it solo, and it’s now a global platform that helps thousands of people find their path to a career in motorsport.
I did it because it anchored me with something positive while my life was swirling with chaos.
I did it without face-to-face meetings, without a single Zoom call, and without ever dancing on TikTok. I valued my sanity more.
I found a way to build a business that felt safe. A way to turn my wisdom into a real income stream that worked around my energy levels and my anxiety.
Now I’m showing you the exact, gentle steps I took – so you can do it too.
Mid-Life Income Kit: Build Your ‘Yes’ Fund
A low-tech roadmap that’s gentle on the nervous system but an absolute powerhouse of a product to turn what you know into a digital product – without the cortisol spikes.
I’ve designed this specifically for the mid-life mind. Whether you’re navigating brain fog, hormonal anxiety, or just a busy life, this kit is built to be calming, not crushing. It’s the exact method I used to build a solo global business from my sofa, funding things like treasured trips to Rome and Vegas with my daughter while protecting my peace.